The Advantages of Facebook

By Rachael Dawson

Thanks to Facebook creator, Mark Zuckerberg, the world now has social networking abilities at their reach. Whether you are a business manager, musician, or average joe; Facebook provides a source of social awareness and a strong central community of social networks. 
“The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.”-Mark Zuckerberg. 

Business Advantages… BIG or small

Facebook’s search engine capabilities are quite incredible and one of the most reliable to this day and age. Any consumer can view a profile where details about your business are listed. If interested, they will “like” your page. On their News Feed they will receive updates about:

  • New products
  • Social events
  • Upcoming opportunities

This will provide a very personal connection between the consumers and your business allowing them to have privacy while they explore their interests. Your business’s advertisements will be available on their home page even if they didn’t like your page. During the hiring process, you are able to check out their profile and see what they aren’t doing at work. There have been many employees who have been discovered for haughtiness on Facebook and were thus fired… So, having a Facebook page to see what your employees are really like would be a wise choice. Facebook allows each individual that sign up to customize their profile in a unique and personal way, so your business could catch the consumer’s interest. Most importantly, you are able to receive feedback that is given through a wall post. Feedback will provide growth and through a wall post, consumers will become more loyal because of that.

“Statistics suggest that when customers complain, business owners and managers out to get excited about it. The complaining customer represents a huge opportunity for more business”-ZigZaglar.

Music at your fingertips

Like business advantages, one can create a word of mouth by the useful search engine that Facebook provides. An artist has the ability to create and design their own webpage with

  • Applications
  • Links
  • Pictures
  • Videos
  • And sending out mass media messages to reply to all fans.

This provides a reliable fan base and generates a huge amount of social awareness throughout your social media network community. Big music industries, such as  Atlantic Records  and Young Money, are now searching Facebook for new artists to give them promotions and performance opportunities. For those of us that have no music talent, we can find new music and share it with out networking friends. Facebook also offers consumers applications, where a profile is a customized music player.

Education on Facebook? Unheard of! Or is it…

More educational systems in the 21st century are adapting to having their classes and assignments online. It is more accessible for the students and provides hands on information. According to studies at University of Minnesota, 94% of students use the internet, 82% go online at home, and 72% have a profile on a networking site. Students stated that by using the internet and a social networking site their technology skills flourish, creativity explodes, and their communication skills can improve. On Facebook, an educator can create a group to use as a chalkboard for:

  • Upcoming Assignments
  • Events
  • Class discussions
  • Brainstorming.

Students  are more comfortable with Facebook and almost all students have their own profile. This social networking site is available throughout the day and night.

Social Media Network

What is not to love about a FREE social networking site? A consumer will have the ability to connect with others on a professional and a personal level. The search engine provided will give you information about anyone if they have a profile… Long, lost classmates. Co-workers. Friends or family that you haven’t seen in a while. Facebook is about connecting and communicating. It has a new and mature look that is very simple to use! You can post

  • Pictures
  • Links
  • Videos
  • Status Updates

You have freedom of speech  in the United States of America, so Facebook is another way to express yourself in any way you want. After all.. It is free. So, enjoy what the web has to offer and explore new advantages to socialize.





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